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The Secret to How Doodles NFT Did $325M in Sales Volume in a Few Months

In this episode, Eric talks with Evan Keast, Founder at Doodles, about the secret to how Doodles NFT achieved $325m in sales volume in just a few months. Doodles is a collection of 10,000 NFTs, which

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Would You Invest in Elon Musk's Twitter? #2106

In episode #2106, Neil and Eric talk about whether they would invest in Elon Musk’s Twitter. Learn about the acquisition offer that Twitter has agreed to, what kind of growth you can expect from the c

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6 Ways to Lower Your Cost Per Acquisition #2105

In episode #2105, Neil and Eric talk about six ways to lower your cost per acquisition. There are plenty of methods you can use to increase your conversion optimization and lower your costs. Tune in t

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Marketing Predictions for the Rest of 2022 #2104

In episode #2104, Neil and Eric talk about marketing predictions for the rest of 2022. Tune in to hear our thoughts on how the marketing landscape is changing, why marketers will need to become more t

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311: Click Share Column Deep Dive

Please support our sponsors because they make the show possible!Get Opteo for free for two months - Rothman - Schaeffer - click s

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How We'd Grow Our Podcast to 5M Downloads per month #2103

In episode #2103, we talk about how we'd grow our podcast to five million downloads per month in the future. After the last few years of amazing growth, we are so excited about where we might be heade

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How to Screen For SEO Talent in 2022 #2102

In episode #2102, we talk about how to screen for SEO talent in 2022! When building the best team that you can, you need a good process to vet potential hires and we are here to make this just a littl

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On the Verge of Bankruptcy, What Do You Do? #2101

In episode #2101, Neil and Eric talk about what to do if you’re on the verge of bankruptcy. It’s okay to fail and try new things, and bankruptcy shouldn’t be associated with shame or stigma. Tune in t

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How A Founder Sold Over $11.5M In NFTs While Running His Startup with Alex Taub

In this episode, Eric gets together with Alex Taub, co-founder of Upstream, a no-code all-in-one DAO builder. He is also the co-founder of Illuminati, an NFT project that has sold over $11.5M in NFTs,

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Where To Hire Incredible Marketers in 2022 #2099

In episode #2099, Neil and Eric talk about where to hire incredible marketers in 2022. Learn how to use LinkedIn as a useful resource for finding great talent and discover why referral recruiting is s

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How To Prepare Yourself & Your Business Against A Recession #2098

In episode #2098, Neil and Eric talk about how to prepare yourself and your business against a recession. You can’t predict when a recession will hit, but you can do your best to prepare for it! Tune

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Spray and Pray, the Best Way to Get Started With Social Media #2097

In episode #2097, Neil and Eric talk about 'spray and pray,’ the best way to get started with social media. There’s no approach to marketing, and you need to try out different things

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310: The Secrets to Getting More Leads from Google Ads

Please support our sponsors because they make the show possible!Get Opteo for free for two months - Schaeffer - Rothman - Notes:So, you&

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Where We Think The World Is Headed (And What To Do About It) #2096

In episode #2096, Neil and Eric talk about where they think the world is headed (and what to do about it). With rising interest rates, businesses and marketing departments find themselves needing to a

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Reaction to Elon Musk Offering To Buy Twitter #2095

In episode #2095, Neil and Eric discuss their reaction to Elon Musk offering to buy Twitter. Plenty of people have offered to buy Twitter, and Elon Musk certainly has the funds to do it. Tune in to he

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What You Should Never Do When You're Selling (How To Lose A Deal) #2094

In episode #2094, Neil and Eric talk about what you should never do when you're selling (how to lose a deal). The key to having a good relationship with customers is by instilling confidence. Learn ho

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Growing NFT Now to 700,000 Followers in 1 Yr, Coaching, and Jackson Hole, with Alejandro Na

In this episode, Eric talks with Alejandro Navia about co-founding NFT Now, a media company that is helping put power in the hands of creatives. We discuss the impressive growth that NFT Now has exper

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How To Keep An Eye On Your Competitors in 2022 #2092

In episode #2092, Neil and Eric talk about how to keep an eye on your competitors in 2022. Tune in to learn how to keep track of your competitors and how you can save time by learning from their mista

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How to Come Up With The Perfect Messaging For Your Product #2091

In episode #2091, Neil and Eric talk about how to come up with the perfect messaging for your product. Learn how simple messaging can elevate your conversion rate and why perfect messaging is always a

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With So Many Marketing Channels, Which Channel Should You Pick? #2090

In episode #2090 Neil and Eric talk about how to pick a marketing channel when there are so many to choose from. In order to build an omnichannel approach, you need to choose which channels to priorit

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309: How Small Businesses Should Think About Advertising on Google Ads

Please support our sponsors because they make the show possible!Get Opteo for free for two months - Rothman - Schaeffer - Notes:A lot of

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The Challenges of Podcasting #2089

In episode #2089, Neil and Eric talk about the challenges of podcasting. The level of saturation in the podcast market has increased dramatically in the past five years, making it increasingly difficu

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Ad Channels To Consider For This Year #2088

In episode #2088, Neil and Eric talk about ad channels to consider for this year. We share the excellent ROI we’ve been generating through TikTok, as well as how to get the most out of advertising on

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How Web3 Marketing Differs From Web2 Marketing #2087

In episode #2087, Neil and Eric talk about how Web3 marketing differs from Web2 marketing. You may need to do some extra explaining to give context for Web3, but if you’ve mastered marketing for Web 2

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How Marketing Is Going to Change Forever and How to Layer Performance Marketing Into Your G

In this episode, Eric welcomes back Bob Glazer, to discuss how marketing is changing and explore some of the key methods for layering performance marketing into one’s growth strategy. Bob is a Serial

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Netflix's Stock Tanked 35% in 1 Day. Here's What it Means For Marketers #2085

In episode #2085, Neil and Eric talk about how Netflix’s stock tanked 35%, and what this means for marketers. For years Netflix had a competitive advantage as a unique streaming service. Learn how alw

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7 Marketing Tools For Q3 2022 #2084

In episode #2084, Neil and Eric talk about 7 Marketing Tools For Q3 2022. Discover the best new tools for managing your social media, including Taplio for all your LinkedIn needs as well as Tweet Hunt

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Reaction To Kevin Rose's Moonbirds NFT Project Doing $400M+ In 7 Days #2083

In episode #2083, Neil and Eric share their reaction to Kevin Rose’s Moonbirds NFT Project earning $400M+ In 7 Days. Tune in to learn more about the project, how it raised its funds, and the type of m

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308: The Best Google Ads Q&A We’ve Ever Done

Please support our sponsors because they make the show possible!Get Opteo for free for two months - Schaeffer - Rothman - Notes:We'

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How SEO Influences Your Organic Revenue Growth #2082

In episode #2082, Neil and Eric take a look at how SEO influences your organic revenue growth. We all want instant results but when it comes to building your SEO, having a little patience is key. Lear

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What You Should Do When Your SEO Traffic is Flat #2081

In episode #2081, Neil and Eric break down what you should do when your SEO traffic is flat. If your traffic is flat, it doesn’t necessarily mean that you’re not growing. Instead, it’s probably an ind

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3 Ways to Drastically Improve Your Client Retention #2080

In episode #2105, Neil and Eric talk about six ways to lower your cost per acquisition. There are plenty of methods you can use to increase your conversion optimization and lower your costs. Tune in t3