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How to Prepare for the Upcoming Holiday Sales Season (Episode #378)

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When to Use Exact Match Keywords (Episode #377)

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9 Very Important Questions from Listeners (Episode #376)

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What Does a Bad Search Term Look Like? (Episode #375)

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CRAZY! Google Changes the Definition of Match Types for Keywords (Episode #374)

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Strange Phenomenon Happening in Google Ads Right Now (Episode #373)

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Answering Questions from Listeners! (Episode #372)

Get Opteo for free for two months - Schaeffer - Episode on YouTube: a Question - Notes:This week Chris an

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10 Steps to Building a Search Campaign in Google Ads (Episode #371)

Get Opteo for free for two months - Schaeffer - Episode on YouTube: a Question - Notes:Learn how to build

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Difference Between Automated & Manual Bidding (Episode #370)

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All About Budgets in Google Ads (Episode #369)

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Are You Still in PHASE ONE of Google Ads Optimization? (Episode #368)

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How Much We Each Spend on Content Marketing #2502

In episode #2502, we fill you in on our monthly content marketing expenses. Our diverse range of content includes blog articles, podcast episodes, videos, email blasts, and webinars. Discover how we l

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The AI Video Editor That Will 10x Your Content Creation #2501

In episode #2501, we discuss the AI-powered video editor that promises to save you time and money on your TikToks, Reels, and YouTube shorts. We explore how Opus Clip utilizes AI to analyze longer vid

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How Many Keywords Should You Have? (Episode #367)

Get Opteo for free for two months - Schaeffer - a Question - Notes:This week Chris discusses Search Impression Share Lost Due to R

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What Matters More Than Competency #2500

In episode #2500, we investigate what matters more than competency when it comes to hiring. We explore why cultural fit takes precedence over competence and how it can make or break a team's success.

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How MrBeast Smashed A New Video Record #2499

In episode #2499, we delve into how YouTube sensation MrBeast shattered video records with his latest release. From the premise that surpassed his Squid Games’ video to the clever utilization of cameo

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Why We’re Doing In-Person Podcast Again #2498

In episode #2498, we talk about why we’re doing a live podcast again. We haven’t recorded this podcast sitting next to each other for the last three or four years and today we are going to tell you wh

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The Rise of De-Influencers #2497

In episode #2497, we are discussing the rise of de-influencers and what it means. De-influencers are people causing negative influence online. This is happening more and more now and when someone who

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BONUS Episode! Automating Your Google Ads - Keywords & Bidding (Episode #365)

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The Right Way to Market an Event #2496

In episode #2496, we share how to market an event effectively. From advertising and sending emails to pushing ticket sales and optimizing the 30 days before the event, we share all our tips and tricks

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How to Find the Best Podcast to Advertise On #2495

In episode #2495, we are going to tell you how you can find the best podcast to advertise on. Magellan AI is a great tool to use to help with podcast analytics and advertising, and this is a must-use

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Business Trends We Are Seeing For 2023 #2494

In episode #2494, we are talking about the business trends we are seeing in 2023. Things have become volatile with interest rate hikes and businesses are taking a defensive stance in order to protect

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Optimize Your Shopping Ads with a Special Guest! (Episode #366)

Get Opteo for free for two months - Bidner - Schaeffer - a Question - Notes:This week Chris discusses the conf

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How To Unsuck At Social Media #2493

In episode #2493, Neil and Eric get into how to unsuck at social media. When it comes to social media, there are plenty of ways to succeed. But there are also plenty of ways to suck. And what works fo

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The Optimal Way To Post To Social Daily #2492

In episode #2492, Neil and Eric break down the optimal way to post to social daily. The social media space is competitive, and different platforms seem to constantly be changing things up to stay ahea

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What You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org) #2491

In episode #2491, Neil and Eric discuss what can be learned from the XPRIZE Foundation, an organization that Elon Musk donated over 100 million dollars to. It’s important to look at how things are don

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What Eric Learned About YouTube By Paying MrBeast $8 #2490

In episode #2490, Eric shares what he learned about YouTube by paying MrBeast $8. With the launch of MrBeast’s paid Twitter feed, subscribers are being given the opportunity to take a

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Lionel Messi Declines $1.9B To Play The Long Game #2489

In episode #2489, Neil and Eric unpack why Lionel Messi declined $1.9B to play the long game. When choosing which football club to play for, there’s often more going into the decision than money alone

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The Future of Media via Axios #2488

In episode #2488, Neil and Eric explore the future of media via Axios. Drawing from a blog post written by the American news website, this episode covers the that seem likely to occur

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Use These Influence Hacks To 10x Your Conversions #2487

In episode #2487, Neil and Eric explain how to use influence hacks to 10x your conversions! Using thought experiments designed by Niro Sivanathan, Eric and Neil explore the concepts of gain framing ve

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Why Are You Getting Traffic But No Sales? (Episode #364)

Get Opteo for free for two months - Schaeffer - a Question - Notes:In this episode Chris Schaeffer discusses why you might be gett

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The Metric That’s More Important Than Customer Acquisition Costs #2486

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